Lotus was founded in 1952 by racing driver and engineer Colin Chapman. He famously said, "Adding power makes you faster on the straights, subtracting weight makes you faster everywhere." As a brand dedicated to pure driver’s cars, innovative engineering, cutting-edge technologies and advanced materials ensure that every Lotus proves the value of achieving performance through lightweight. It creates a virtuous circle that applies equally to sports cars built for the road. It boosts straight-line acceleration and braking and allows for optimum suspension calibration.
This allows for sharper handling and better body and roll control to make driving a Lotus a truly exhilarating experience, whether on track or on the road.
Lotus has a long and storied history of motorsport success deeply ingrained in the brand's DNA. Owning a Lotus is like becoming part of a community of passionate enthusiasts who share a love of motorsport and high-performance driving.
Every Lotus benefits from the company’s dedication to outstanding design, engineering and manufacturing. Ultimately, driving a Lotus is the only way to understand its dedication. Only the drivers can feel the communication, agility and precision that make it one of the world’s great driving experiences.