Range Rover Velar

The exceptional design leaves an enduring legacy that inspires and shapes new products, making them both familiar and transformational. The Range Rover family's fourth member, Velar, is a recognizable descendant of the original luxury SUV - an iconic industrial design lauded globally. However, Velar's form, stance, and proportions evoke a sense of the unfamiliar and the new, marking the start of another revolution. Velar is a distinct and further iteration of the original Range Rover character, designed to play a powerful new role in the evolving Range Rover narrative. Velar's striking appearance results from a design process driven by 'reductionism' - a discipline that remains faithful to the original Range Rover while leveraging the latest advancements in design, precision engineering, and technology. Its stop-you-in-your-tracks looks to represent a new phase in the evolution of the Range Rover design language, delivering an unforgettable and powerful visual impact.