Marketing Manager - marketing team

At Grand Touring Automobiles, we don’t just sell vehicles—we create experiences that define what it means to Live Grand. Representing a portfolio of world-class brands including Jaguar Land Rover, INEOS Grenadier, and Polestar, we are seeking a Marketing Manager to lead and execute strategic initiatives that elevate brand presence, drive customer engagement, and support retail performance across multiple luxury and performance segments.

This role is ideal for a creative and data-driven marketer who thrives in a fast-paced, high-expectation environment and understands the nuances of premium automotive audiences.

Key Responsibilities

Brand Strategy & Execution

• Develop and execute integrated marketing strategies across Jaguar Land Rover, INEOS, and Polestar to drive awareness, traffic, and sales
• Ensure all marketing initiatives align with OEM standards while maintaining Grand Touring Automobiles’ brand identity
• Manage monthly and quarterly marketing calendars across all three brands

Digital & Performance Marketing

• Oversee digital campaigns including paid media, SEO/SEM, email marketing, and website optimization
• Monitor campaign performance and optimize based on KPIs including lead generation, conversion rates, and ROI
• Collaborate with external agencies and OEM partners on campaign execution and reporting

Content & Creative Direction

• Lead content strategy across social media, web, and in-store touchpoints
• Ensure all creative reflects a luxury aesthetic and is consistent with each brand’s positioning
• Coordinate photoshoots, video production, and branded storytelling initiatives

Events & Experiential Marketing

• Plan and execute high-end client events, vehicle launches, and brand activations
• Partner with internal teams to create memorable customer experiences that reflect each brand’s DNA
• Manage event budgets, vendor relationships, and post-event reporting

Retail & Sales Support

• Work closely with dealership leadership and sales teams to align marketing efforts with sales objectives
• Develop campaigns to support inventory movement, new model launches, and seasonal initiatives
• Provide tools and assets to enhance showroom experience and lead conversion

Analytics & Reporting

• Track and report on marketing performance across all channels
• Provide insights and recommendations to improve campaign effectiveness
• Manage budgets and ensure efficient allocation of marketing spend

Qualifications

• 3–5+ years of marketing experience, preferably in automotive, luxury, or lifestyle brands
• Strong understanding of digital marketing platforms and analytics tools
• Experience managing multiple brands or business units simultaneously
• Exceptional organizational skills and attention to detail
• Creative mindset with a strong eye for design and brand consistency
• Excellent communication and stakeholder management skills
• Experience with OEM marketing standards and co-op programs is an asset

What We Offer

• Opportunity to work with globally recognized luxury and performance brands
• A collaborative and dynamic team environment
• Competitive compensation and benefits package
• Access to exclusive events and industry experiences
• A workplace culture built around passion, performance, and innovation