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careers

Marketing Manager - jaguar land-rover team

Full-Time | jaguar land-rover team | Toronto, ON | May 23, 2024

Grand Touring Automobiles is the home to the most Luxurious brands in the world! We are looking to fill the position of a Marketing Manager to look after our Jaguar Land Rover and Polestar brands. In this dynamic, fast-paced environment, the Marketing Manager is primarily responsible for supporting the sales team with key marketing initiatives. This position is also responsible for the day-to-day coordination, development, and maintenance of all digital platforms including Retailer websites, and CRM tools.

RESPONSIBILITIES

1. Sales Support – Support marketing campaigns under the direction of the Sales & General Manager:

  • Support digital content efforts with retailer websites and digital campaigns for new car, pre-owned, and aftersales marketing.
  • Accountable for all paid and organic digital marketing initiatives.
  • Create all digital assets including email campaigns, display ads, SEO & SEM.
  • Assure the completion of assigned Marketing projects accurately, on budget and on time.
  • Plan and execute all sales events and launch events.
  • Support traditional marketing efforts by coordinating print, broadcast & direct mail projects.
  • Co-op Marketing Claims - Ensure OEM Marketing Policy requirements are met with the submission of invoices and proper backup documents for reimbursement upon monthly deadlines.

2. CRM – Develop Email campaigns for prospects and owners on an as needed basis for marketing, sales, and aftersales programs.

  • Manage database of clients and prospects
  • Develop monthly email marketing campaigns
  • Coordinate and maintain Lead Management system

3. Digital Channels - Manage the Retailer's social media channels, including overseeing the creation and tracking the performance of social media campaigns.

4. Digital Platforms & Integrations - Coordinate and execute the development of the Retailer's digital platforms including content management:

  • Updating and maintaining website content as required
  • Develop and manage local content as necessary including but not limited to all brands, SEO, service, boutique, etc.
  • Ensure all Digital content is consistently branded and fully integrated with all consumer touch points.
  • Co-ordinate with internal teams to support brand marketing

4. Digital Analytics - Provide online competitive research & analysis by leveraging internal and external resources to gather relevant benchmarks for website metrics, search, social media, mobile and other associated digital touchpoints.

  • Generate monthly campaign reports that reflect month-over-month results for all digital activity.

MINIMUM QUALIFICATIONS

College or university degree. Minimum 3 years experience in Automotive Marketing. Minimum 5 years of digital and event marketing experience including related experience in:

  • Using content management systems;
  • Using lead management systems;
  • Social media management
  • Event planning background
  • Strong understanding of best practices in digital content strategies, brand digitization, and the digital development process;
  • Exceptional copywriting and creative development skills;
  • Excellent communication skills - present ideas in a clear concise way, both written and verbal
  • Ability to work on tight deadlines, under pressure, with high standards of accuracy and quality control.
  • Exceptional organizational skills: ability to manage multiple projects with tightly prescribed timelines; an understanding of information systems.
  • Demonstrate superior analytical skills.
  • Google Analytics reporting
  • Proficient in all MS Office applications
  • Experience using Adobe Photoshop, Illustrator, and InDesign is required.
  • Photography experience is an asset.

Grand Touring Automobiles offers competitive compensation plans, health and dental benefits, a new state of the art facility and much more.

By choice, we are committed to a diverse workforce and are an equal opportunity employer. Grand Touring Automobiles welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection.

Job Type: Full-time

Pay: From $80,000.00 per year

Benefits:

  • Company events
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Life insurance
  • On-site parking
  • RRSP match
  • Vision care

Schedule:

  • Monday to Friday
  • Weekends as needed

Supplemental pay types:

  • Overtime pay

Experience:

  • Marketing: 5 years (preferred)
  • Automotive Marketing: 3 years (preferred)
  • Digital and Event Marketing: 5 years (preferred)
  • Adobe Creative Suite: 2 years (preferred)

Work Location: In person