Bugatti Chiron Launch

March 30-31, 2016.

All 14 North American Bugatti dealers were invited to New York City to see the new Bugatti Chiron live for the first time in New York. Grand Touring Automobiles was proud to be the Bugatti representative in Eastern Canada.

The first evening we were greeted by the North American Bugatti team to unveil the vehicle at their local dealership, Manhattan Motors. Their dealership handles multiple brands plus they are one of the first dealers to incorporate the latest Bugatti showroom elements. The showroom is elegant and was a beautiful setting to showcase the vehicle. Later that evening we were all treated to a sumptuous meal at the Four Seasons on Park Avenue.

The next day we were joined by Dr. Stefan Brungs, the Head of Sales and Marketing for Bugatti, to take us through the key specifications of vehicle, the marketing strategy, a sales update and production schedule. Only 500 will be built and 30% are already sold. This is without customers having driven the car yet.

Test drives will start in North America this fall with several location opportunities.

The display vehicle remained in New York at the Christie’s House in Rockefeller Center, and over the weekend clients with deposits and potential clients from all over North America visited New York to meet with key Bugatti personnel and see the car in person.

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Date Posted: March 31, 2016